Werther’s original caramel hard candy
Copywriter/Art Director: Jaelyn Cooper
Copywriter/Art Director: Diego Ramirez Meda
Insight: Somehow, Werther’s caramels are just always there.
What’s the campaign idea?: Let’s make a mockumentary about finding where Werther’s come from
Tagline/mockumentary title: Unwrap the Truth: The Origin of Candy
SO what’s going on here?
Execution 1: Print/Poster
Introducing the official Unwrap the Truth documentary series!
This campaign would center on a mockumentary made in collaboration with Peacock.
What’s it about though?
Our special team of investigators will explore the outlandish and crazy history of why Werther’s are always there.
It is time to Unwrap the Truth.
Execution 2: Meet the ICI, the international caramel investigators
Here is a case-study video introducing our fictional organization, figuring out the truth behind Werther’s Original Hard Candy. This organization would be followed throughout our docuseries.
Execution 3
Unwrap the Truth, episode Story Board
This episode: Werther’s and Vlogging Cavemen???
Execution 4
Unwrap the Truth, episode Story Board
This episode: Werther’s and Vlogging Cavemen???
