Copywriter: Diego Ramirez Meda Art Director: Savannah Mere
Tagline: Let Your tastebuds travel
Print/Social Media Advertisements:
Gold Belly is like a long-distance Uber Eats for big city restaurant hot spots.
Ordering a Gold Belly package from the comfort of your home gives you the chance to Let Your Tastebuds Travel.
Social Media Executions
Beginning:
Introduce the video with a headline-intro based on a specific city’s area code.
Ex: Manhattan’s 212
Middle: “You haven’t lived until you’ve tried the greasy, warm goodness of Manhattan Pizza”
Ending:
Close out with tagline Let Your Tastebuds Travel graphic
What would these videos feel like? Quick-cut, fast-paced social videos
WTF is going on? Interview locals of the city each videos focuses on. Create montages of them describing the flavors, textures, smells, and feelings of eating food at the Gold Belly hot spot they favorite.
Convincing you why you should let your tastebuds travel.