Art Director/Copywriter: Diego Ramirez Meda Art Director/Copywriter: Alex Skowronski
Insight: Your Oreo choice says a lot about who you are.
Campaign Idea: Turn Oreo varietals into the people you remember from high school, and put them in Nabisco Highschool
Tagline: Your Story-O, Your Oreo
Execution 1: Digital/Print
Create a yearbook for Nabisco Highschool
Begin campaign by teasing only the cover of the yearbook on social media.
Execution 2: More digital/More print
On Oreo’s social media and via print, start releasing looks into the Nabisco High yearbook.
execution 3: Leave-behind Experiential
Create physical copies of the Nabisco High School Yearbook and leave them in areas you would randomly find books: public libraries, college campus libraries, thrift stores, and local bookstores.
Shopping, walking around, studying—what better time to give people an unexpected reminder of snack time?
Execution 4: social media
Introduce the official Nabisco High School Twitter (or yeah, I guess X if we’re getting with the times).
Create a Nabisco High Twitter page and pages for each cookie character. All Twitter accounts would post and interact with each other as if they were real High School goers.
The official Nabisco High School Twitter page would also be an opportunity to share more looks into the Nabisco High Yearbook.
