Kerv your attitude.
Art Director: Jaelyn Cooper Copywriter: Diego Ramirez Meda
Brand: Kerv Automotive Tagline: Kerv Your Attitude
“Okay, wise guy, now what’s the big idea?”
Our vehicles are our toys.
There’s a sense of joy, a sense of pride that comes from whipping in YOUR ride. Hasn’t it always been that way? Think back to your childhood. Remember riding around, in the safe joy of your tricycle, your green machine, the original Big Wheel??? Why not bring that back? Combine the best of both worlds: The necessity of a car, and the joy of a tricycle. Seems weird? Seems too uncommon and new? Nonsense! KERV YOUR ATTITUDE with 3 wheels, 2 seats, and 1 excellent ride.
Execution 1:
TV Commercial #1
What's the big idea?
Comedically-toned commercial spot on a couple having dinner.
One member decides she wants to Kerv her attitude on something they've never done before: include a "third wheel" in the relationship.
Her man clearly misunderstood.
Execution 2:
TV Commercial #2
Comedically-toned commercial spot of a man who Kerv'd his attitude and gave into the temptation to show off riding a tricycle one more time.
Execution 3: Experiential
Case Study Video:
KERV YOUR ATTITUDE ON SPEED DATING
For people who like adventures, spontaneity, and most importantly, speed. Come get the best of all three at the Kerv Speed Dating event.