Peoples RX
Peoples RX: Where the wellness never runs dry
Peoples RX, an Austin-based lifestyle and wellness pharmacy serves the 512 community with professionalism and personable care.
This campaign focuses on making Peoples RX identify issues Austinites face, all to turn Peoples RX into the community well of health where the wellness never runs dry.
Problem & Solution Print/Flyers
Wellness Billbords
Billboard series to be placed along I-35
Experiential: RX Well and Wellness Stand
Billboards placed on exits approaching Peoples RX locations
OOH: Cap Metro Bus Wraps
Peoples RX-themed bus wraps to be used on busses following routes around Peoples RX locations
Mailers
Peoples RX mailers, featuring coupons and deals, to be sent to addresses around Peoples RX locations.
Problem & Solution Videos/TV Story Boards
Radio: “Where the wellness never runs dry”
Wellness billboard featuring running water pouring out of a well and onto a post painted with wellness products
Peoples RX-themed well and lemonade stand pop up in popular Austinite hangout spots (Pease Park, Barton Springs, Zilker Park).
Campaign mascots Pilly and Welly will be there handing out free wellness products (water bottles, sunscreen, hand sanitizer) alongside pop-up staff.
The wellness stand is handing out refreshing, homemade lemonade.
OOH: Poster
Peoples RX poster series to be placed together around Austin.
PEOPLE’S RX :30 RADIO SCRIPT
Characters - Old-timer, bold and old voice - Young adult-voiced character
Old-timer: Back in my day gettin’ well meant walking yer’ bum to the well for a pitcher uh’ water and gettin’ hydrated. I didn’t need no smartphones for ordering CBD products for my trick knee or any who’s-it-what’s-its. All was simple…until the well ran dry. Then it was all in fate’s hands.
Youngin: Grandpa, what are you talking about? If you’re feeling unwell we can just swing by People’s RX. There, you can get anything you need to feel well…well. Even compounded meds for all your old-timer issues, hehe…
Old-timer: I like you better when yer’ quiet boy.
Yougin: People’s RX, it’s where the WELLness never runs dry