Ballet austin
Art Director: Jaelyn Cooper Copywriter: Diego Ramirez Meda
Brand: An Austin-based nonprofit dance company… it’s also the nation’s 12th largest classical ballet dance company and academy.
Campaign Idea: Ballet Austin is prestigious. But a lot of Austinites don’t know Ballet Austin offers various casual dance classes, for all skill levels, that everyone is invited to sign up for.
Print: Copy-heavy invites
Experiential: Austin Blues on the Green Event
Partner with Blues on the Green to create a “dancing area”.
Blues on the Green is a long-running tradition in Austin, TX. It’s a free one-day music festival in Zilker Park that celebrates music and brings the Austin community together.
Offer a free dance class based on the genres of music found at Blues on the Green.
Dance area stays during the concert so class participants can show off their rhythm.
Video: Step into your Rhythm video