CW/AD: Diego Ramirez Meda CW/AD: Alex Skowronski
Campaign Idea:
Everyone likes the guy who offers them gum. It never hurts to have an extra.
Sell extra by comparing giving Extra gum to other instances of sharing an ”extra” anything with anyone.
Print: Extra Kidney
OOH: Extra Toilet Paper
Experiential: Be-That-Guy-With-An-Extra Box Pop-up
There’s a person in a box. You press a button, you get free gum.
Leave a suspiciously big green box in public spaces such as college campuses, public parks, busy street sidewalks.
People can approach and press the “press for Extra” button.
When people approach and press the button, the hiding person's hand comes out of a slit in a tarp-blackened hole, offering a pack of Extra gum.
Receivers then challenged with: “Share your experience of getting and giving an Extra with #heresanextra”